We’ve said it before here at BMB, a number of times. Many investors are more than willing to choose how and when to buy stocks — but very few are good at, or even capable, of selling them.
If you don’t know how to sell (and that includes accepting losses, if necessary), it’s time you learn:
Buy Low. Sell High.
Sounds pretty easy, but as the man says, “not so much.” In the past few months many, if not all, of you have bought low. Not so hard to do after a monumental crash. Now comes the tougher part of the equation: selling high.
As a licensed securities broker for the past 26 years, there’s one thing I’ve come to know as a certainty, and that is this: Very few clients know when or how to sell a security. In working as a branch manager and securities company owner for 17 of those years, I can also say with confidence that very few brokers are any better at it. There are many reasons you might want to buy a stock: personal research, a nice article in Minyanville, a hot tip from your barber, and so forth. And it’s so easy, so exciting to buy. Each new idea is a “can’t miss” investment. But why do we sell a stock? And more importantly, when should we sell it? Let’s talk about that a bit.
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